For the next twenty years, he worked for Four Seasons Hotels and Resorts serving in a number of managerial positions including, Director of Sales in Las Colinas (Dallas), then Area Marketing Director for the Company’s five hotels in Texas; then Director of Field Marketing – USA and later as Vice President Hotel Marketing responsible for property based sales and marketing operations in the US, Canada, Mexico and Caribbean.
His final twelve years of service were spent in a number of senior management positions including, four as Senior Vice President Marketing, Asia-Pacific, two as Senior Vice President Development, Asia-Pacific and six as Senior Vice President Four Seasons Residence Clubs with divisional responsibility for properties in Jackson Hole, San Diego, Scottsdale, Costa Rica, Punta Mita and Exuma.
In 2003, he co-founded B Cellars Napa Valley Blends, a boutique winery, vineyard and retail operation that produces and markets ultra-premium wines with distributions in 15 major markets in the US. Also in 2003, he established Keys Associates, a company that provided sales, marketing and business planning advisory services for new hotel developments, repositioning of existing urban and resort hotels and serviced residential real estate including HOA administration.
He serves as a member of the Board of Directors for Casa de Amparo, a California private, not-for-profit organization whose charter is the treatment and prevention of child abuse and neglect.
ASSISTANT & ASSOCIATES