Duffy Keys


Duffy is a graduate of Florida International University with a Bachelor of Arts Degree in Business Administration and Hotel Management. On graduation, he joined Sonesta International Hotels where he served in middle management positions in the rooms division and sales and marketing at properties in Atlanta and Boston. He then spent four years with Radisson International Hotels, including Director of Sales and Marketing positions in Boston and as opening Director of Sales and Marketing in Dallas.

For the next twenty years, he worked for Four Seasons Hotels and Resorts serving in a number of managerial positions including, Director of Sales in Las Colinas (Dallas), then Area Marketing Director for the Company’s five hotels in Texas; then Director of Field Marketing – USA and later as Vice President Hotel Marketing responsible for property based sales and marketing operations in the US, Canada, Mexico and Caribbean.

His final twelve years of service were spent in a number of senior management positions including, four as Senior Vice President Marketing, Asia-Pacific, two as Senior Vice President Development, Asia-Pacific and six as Senior Vice President Four Seasons Residence Clubs with divisional responsibility for properties in Jackson Hole, San Diego, Scottsdale, Costa Rica, Punta Mita and Exuma.

In 2003, he co-founded B Cellars Vineyards & Winery, a boutique winery, vineyard and retail operation located in the Oakville Appellation of Napa Valley that produces and markets ultrapremium wines with distribution in 20 major markets in the US and 3 providences in Canada.

Duffy serves as a member of the Board of Directors for Casa de Amparo, a California private, not-for-profit organization whose charter is the treatment and prevention of child abuse and neglect. He also serves as an advisor on the Dean’s Advisory Board Council for the Chaplin School of Hospitality & Tourism Management – Florida International University.

702.857.8747 ext. 5